We’ve opened doors on Covent Garden’s vibrant Floral Street, nestled between the eclectic mix of independent boutiques and cult fashion brands that give this historic district its creative impulse.
More intimate compared with our Regent Street flagship, the new store nonetheless shares the same distinct design ethos. Warm timber shelving wraps the interior, allowing each product space to breathe, like artwork hanging on a gallery wall. Rich natural textures feature throughout, including a bespoke vachetta leather display table, the material championed in our longstanding Heritage collection.
Timelessness intermingles with the contemporary. Exposed concrete floor and brushed aluminium detailing nod to functional elegance. Mid-century lounge furniture and artwork soften the space, encouraging moments of pause and reflection. Visitors are invited to unwind in the world of Carl Friedrik.
As with Regent Street, there are no tills; instead, our knowledgeable store staff takes orders via handheld devices, carefully guiding customers through the collection and answering any questions they may have.
Boutique in spirit, Floral Street stocks a curated selection of luggage, bags and accessories. Customers can, however, order from the full collection for delivery to their homes. We look forward to welcoming you in.
Address
18 Floral Street
London WC2E 9DJ
Opening hours
Monday-Saturday: 10:00 am - 7:00 pm
Sunday: 12:00 pm - 6:00 pm
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