Recent research by the National Sleep Foundation suggests up to 70 million Americans suffer from sleep disorders. In fact, across the globe, many are struggling to get their recommended 8 hours of shut-eye.
Sleep tourism essentially looks to address this issue. It involves holiday-goers using their leisure time to catch up on missed sleep and learn healthy habits to implement moving forward. This tends to mean visiting a rest-oriented hotel or retreat where every meal, furniture fitting, treatment or scent is siesta-inducing.
It’s a strand of wellness tourism that completely rewrites the holiday playbook. Think about your typical vacation tendencies. Rich food, alcohol and late-night festivities are anathema to a good night’s kip. Which essentially defeats the point of us getting away from the 9-5 to ‘rest up’.
Sleep-focused hotels buck the trend, collaborating with medical professionals to offer holistic packages with pillow time in mind. What does this include? Sleep-enticing meditation or treatments, nutritional dining options, scented pillow mists, the latest in AI-driven mattress technology and expert talks on the psychology of sleep to name just a few services and amenities. Hotels are really pushing the boat out to offer unique experiences in the name of slumber. Dolomitic sleep rituals anyone?