While definitions vary depending on the source, we tend to agree with Allianz Partners USA’s view of the microcation as “a leisure trip more than 100 miles from home that’s four or fewer nights”.
To better understand the microcation, it’s beneficial contrasting it with the quintessential holiday experience. In previous decades the ‘traditional’ summer getaway tended to start at 7 days and went up from there. While the emphasis was primarily on rest and relaxation.
Microcations stand apart. These tend to be short, itinerary-intense mini-trips in which travellers look to maximise time away from their desks. Microcations are often associated with cultural exploration (visiting historic sites, trying new cuisines, taking local courses). However, by definition, a fatigued millennial jetting off to Dubrovnik to spend 3 days sun-worshipping still qualifies.
Interestingly, a 2019 study released by Allianz Global Assistance found that millennials (72%) were the demographic most likely to have taken at least one microcation, closely followed by Gen X-ers (69%).