Our new name is Carl Friedrik and this is the story behind our rebrand
We launched Oppermann in 2012 out of a personal need and desire to make products we ourselves would love to buy. We felt that a great leather experience was becoming something of scarcity in the market, with traditional methods and craftsmanship being left behind. We wanted our leather to be different from traditional luxury brands: natural, untreated, and age beautifully. Most importantly, by making, sourcing and selling directly to customers, we wanted to offer products of the highest quality for attainable prices.
Today we are happy to announce that Oppermann has become Carl Friedrik. What started as a trademark dispute for the Oppermann name, turned into an opportunity for us to reassess our brand. Our transition reflects our evolution and the full scope of who we are, what we do, and where we’re headed.
We wanted the new brand name to not only look and sound good, but also remain personal to us. ‘Carl Friedrik’ lies close to our hearts as it is our Grandfather’s name. It is similarly reflective of our own heritage; that being the combination of German and Swedish. ‘Friedrik’ is a combination of the Swedish ‘Fredrik’ and the German ‘Friedrich’.
As a brand, Carl Friedrik aspires through craftsmanship and thoughtful design to create modern tools for success. Since the start we have been committed to continuously refine everything we do, in order to provide the best experience for you. We have come a long way and are confident our products will stand the test of time. To deliver on our promise, under Carl Friedrik we’re offering lifetime warranty for all our products.
To bring our vision for Carl Friedrik to life, we partnered with the creative agency Two Times Elliott to create a refined digital experience; one that matches our vision for the future.
We’re proud of what we’ve accomplished and how much we’ve grown. The complete process is the result of an unbelievable effort from the team at Carl Fredrik as well as our suppliers, manufacturers and friends. A big thank you also to our customers who have been a part of Oppermann from the start. Stay tuned for more news - this time in the form of new products.
Niklas, Mattis & the Carl Friedrik team