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Style ·29.07.2024

New London store

New London store

London, we’re home. On the 18th of July, we opened the doors of our first physical store in the city where it all started just over a decade ago.

The traditional retail experience is worn out. Our new flagship store takes an alternative approach. Designed in collaboration with acclaimed interior designer, Tabitha Isobel, it has a gallery-esque feel, offering a warm and inviting space to get inspired about your next adventure.

Situated in a Grade II listed Neo-Baroque style building just off Piccadilly Circus, the store combines heritage details with modern elegance — much like our design ethos. As you wander around, you’ll notice that we’ve heroed the materials and colours that define our collections. Take the vachetta leather table, aluminium plinths or fittings with deep natural colours reminiscent of the Heritage range.


A dedicated lounge area with mid-century and post-modern furniture ensures you can sit back and relax in-store — no mean feat in London’s notoriously busy Regent Street. While the open and light space, complete with mirrors and draped curtains, allows every product to breathe. 

There are no tills. Instead, store staff offer a bespoke, human-centric experience, where orders will be taken via handheld devices. If transporting The Large Check-in through Central London’s wide boulevards isn’t on your agenda, simply ask your order to be delivered directly to your home.


Stop by 27 Regent Street, St James’s to explore the full collection — or speak with our travel-savvy staff about your next odyssey.

Address

27 Regent Street, St James’s 

London, SW1Y 4NQ

Opening hours

Monday - Saturday: 10 am - 6:30 pm

Sunday: 12-6 pm

Contact

Email: regentst@carlfriedrik.com

Contact number: +44 20 3966 6334

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